One of the hottest new trends in marketing today is advertising through social media. There are a lot of people making a Twitter or Facebook page. They join in the thousands daily. Nearly every business on the planet has it’s sights set on social media marketing, and so should you. The next few paragraphs will provide you with some tips that will help you to engage the social media sphere in a manner that will benefit your marketing operations.
Use links to tie together your various social media sites. Put up links on your site or blog to your Facebook, YouTube, and Twitter accounts. Just using your Twitter profile alone, you can link to multiple sites. Links to each of your networks gives you more exposure.
If you are going to use Twitter as a business tool, then you need to stay closely connected to your audience. If people mention you thank them, and if questions are sent to you answer them as well. This is a good way to build loyalty among your followers. Your goal should be to further your online presence as both an individual and as a professional.
Use a like box for Facebook on the upper right hand corner of your blog page. This lets people “like” you for Facebook. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. Your “like” votes will add up more quickly if you make it simple for blog visitors do it with a convenient click.
Determine if you really want to establish a relationship with customers. Keep your messages simple if you want to be successful and increase sales with social media marketing. If you prefer a more interactive relationship with your customers, initiate the conversation with a simple “Hello.” Then, your customers can take the lead.
To help your website become friendly and interactive with social media marketing, you should add ratings, comments and the ability to sort items. Giving people an option to rate things on their own will help you gain credibility.
Before entering the world of social media marketing, devise a plan. Determine the layout, how much time you’ll spend, and how the profiles will be managed. You should treat this like other marketing plans and set a timeline for reaching your goals. Although you may deviate from your original strategy, it is always best to have a plan.
Place buttons all over your pages. It has to appear on the company blog, website, email signature and all communications that you make online. You also want to include links to other social networking profiles to help encourage people to locate you on different sites.
For quick turnarounds, configure your company’s Twitter feed to automatically tweet posts from your blog. You can even post links to updates from a few affiliates’ high-quality blogs. They will enjoy the exposure, and the followers of your posts will enjoy the great content you provide.
Add a tag to your Twitter posts. Tags show up after the “#” symbol. This will allow any updates you have to show up in feeds of people that have subscribed to particular groups. Figure out a way to cater to your audience and you should see big difference in your success levels.
Decide what strategy you will need to implement, but take your time. If you just chase fads without any unified plan, you’ll waste a lot of money and have nothing to show for it. Devise a strategy that incorporates many different modes of attack, and follow through accordingly.
If you have seen advertisements on social networking sites, you know the ad images are usually photoshopped and somewhat mysterious. It’s a great idea to use intriguing images, it draws people to your ad. Once readers are drawn in, they will be more likely to visit your site and do business with you.
When working with social media and using it to promote your business, you must be prepared for any negative feedback that comes with it. It is always a good thing to know that there are positive things to say about your company, but you also have to deal with complaints. Don’t ignore an issue; work with a disgruntled customer to achieve common ground.
Make sure you have a lot of interaction with your customers. In some circumstances, it may be helpful to comment on their blog posting or current Facebook status. Stay out of personal conversations and stick to replying to comments about your brand or products.
If your company publishes a blog, announce the availablilty to your social media websites after the blog entries have been published. You can link your followers to your social media marketing site to help them read about it.
The best way to contact your customers on a social networking site is directly. They do not want to communicate with a faceless company. If a customer is aware that they are communicating with one particular person who cares about their concerns, they will have more faith in you and your company.
IF you want to market your SM site, always think about who you want to reach. Pay attention to what customers say, they are probably not the only ones who think it. Responding lets them know you are listening to their needs.
If you want to make the most out of your social media marketing strategy, try including email marketing in your campaign. Make sure you have a link to your Twitter or Facebook account at the end of your email correspondence and ask recipients to post there. You could also encourage people to join your newsletter by posting a link to the registration page for instance.
You have just learned a handful of practical and useful tactics for developing an effective social media marketing strategy. As you begin to build your social media presence, feel free to think creatively while implementing the ideas shared here. Doing this will open your business up to the entire nation, or even the world, which will help you sell additional products and make more profit.